After acting in TV serials and films, hosting shows, and playing cricket presenter, Mandira Bedi Who first shot to fame with popular serial "Shanti” is now all set to endorse lingerie brand Bodycare."Indian women consumers are becoming more cautious these days in choosing lingerie, which is in effect helping the growth of branded lingerie in India. Bodycare is a cute, girly and fun brand. It`s an exciting opportunity for me because I get to put my own input into the brand - that`s the main reason I agreed to do it," Mandira said in a press statement.
"The collection ranges from comfortable, yet stylish innerwear, easy wear to sensuous lingerie," added Mandira, ".
Bodycare, established in August 1992, offers European inspired designs. While male celebrities have been readily endorsing underwear brands, an actress is a refreshing change for such a brand, says Bodycare managing director Sanjay Dawar.
"In recent times men’s innerwear industry has seen a plethora of celebrity endorsement from the biggest leading names in Bollywood. On the other hand, in the women’s innerwear segment, there is just one brand that has dared to venture in this league and that is Bodycare," he said.
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