Aishwarya Rai Bachchan and Kareena Kapoor is the best examples of being famous for their flops. Kareena Kapoor has had it easy, literally. Kareena left the blockbuster role of female lead in Kaho Naa... Pyaar Hai against Hrithik Roshan, she managed to garner much more publicity for her flop debut, Refugee, than what Ameesha did for her superhit starter.And she was the beginning of a new mantra to market a diva — hit or no hit, the Brand has to hit the headlines.Even after a lists of flops like Mujhse Dosti Karoge, Yaadein, Asoka, Jeena Sirf Tere Liya, Tashan etc the youngest Kapoor kid saw all the big names from Karan Johar to Yash Chopra to Mani Ratnam and Boney Kapoor vying for her attention.
They have talent as well as beauty, and I guess this combination is more than enough to please the audience. Similar was the case with Chunky Panday who, apart from Aankhen with Govinda, has no film to be remembered him by. But he was one of the hottest dial-a-quote stars of late 80s.
We are only here to do good work and definitely we choose our leading ladies according to what they suit best. Like Refugee wouldn’t have been the same without Kareena and Umrao Jaan without Ash was unimaginable.” What a hit explanation! One can easily understand the need of branding whether it’s in business world or the world of show-business
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