GOA is a Most Popular tourist destination : PRACHI

Talking about the Goa, Prachi said, "It`s an honour to be the face of the most popular tourist destination. I`ve been to Goa quite a few times and found out that there`s so much more to explore."

Prachi Desai is yet to prove her acting finesse, but the actress sure knows how to connect with the masses. The lass, who is relatively new to Bollywood, has been chosen to promote Goa tourism thereby becoming the face of the holiday destination.

Already riding high on her the success of ‘Once Upon a Time in Mumbaai’, Desai’s latest feat has given her yet another reason to celebrate.

As to why Prachi was chosen, state tourism secretary MM Modassir said, "As we grow, we need to change strategies. While we are not diverting from promoting Goa as a family destination, we realise that almost 50% of India`s population is below the age of 25, and we are looking at targeting the affluent youth, who are a growing segment."

With Prachi promoting Goa, the state government is set to plunge into a campaign that will span mediums that include TV, press, online and retail activation. It also includes celebrity representation and will be directed at the domestic market.

Mandira to endorse Sexy Innerwear

After acting in TV serials and films, hosting shows, and playing cricket presenter, Mandira Bedi Who first shot to fame with popular serial "Shanti” is now all set to endorse lingerie brand Bodycare.

"Indian women consumers are becoming more cautious these days in choosing lingerie, which is in effect helping the growth of branded lingerie in India. Bodycare is a cute, girly and fun brand. It`s an exciting opportunity for me because I get to put my own input into the brand - that`s the main reason I agreed to do it," Mandira said in a press statement.

"The collection ranges from comfortable, yet stylish innerwear, easy wear to sensuous lingerie," added Mandira, ".

Bodycare, established in August 1992, offers European inspired designs. While male celebrities have been readily endorsing underwear brands, an actress is a refreshing change for such a brand, says Bodycare managing director Sanjay Dawar.

"In recent times men’s innerwear industry has seen a plethora of celebrity endorsement from the biggest leading names in Bollywood. On the other hand, in the women’s innerwear segment, there is just one brand that has dared to venture in this league and that is Bodycare," he said.

Mallika’s Dream is about to come true

In the show ‘Koffee with Karan’, Mallika had expressed her desire to work with the ultimate superstar of Bollywood - Amitabh Bachchan, and now it seems like her dream is about to come true. The golden opportunity knocked her door via Pritish Nandy Production Company, when they decided to cast the sexy siren with Big B in their next venture.

Talking to a news daily, Mallika said, “PNC has sent me the script and I have really liked it.” She further added, “Who wouldn`t want to work with the superstar and run with him onscreen?”

The movie, according to a source, is a love story where Mallika and Amitabh will be paired opposite each other.

Meanwhile Ms Sherawat is super-duper excited about the movie and is completely ecstatic over the fact that she’d sharing screen space with the star she idolized. Birdies say that the beauty will be taking the narration once she’s back in India, by the end of this month.

Well, it would be really interesting to see the sexy lady run down the meadows with Big B on the silver screen!